I've spent 15 years operating inside DTC and Shopify brands — not advising from the outside. My background spans hydration, apparel, hospitality, and marketplace commerce, always with full P&L ownership and a mandate to deliver results.
From driving 46% YoY growth and a 5x improvement in MER at Takeya to managing complex Amazon portfolios at Nogin and overseeing $30M operations at Stone Brewing, the through-line is consistent: I own systems, not just channels. I manage the cross-functional reality of your business — the interplay between your P&L, your supply chain, and your digital footprint.
That is the lens every North Break engagement runs through.
I operate by a strict set of principles: margin over vanity volume, brand equity built in lockstep with revenue, and honest conversations that keep your business focused on what actually works.
If you are looking for short-term hacks, I am not your partner. If you are serious about building sustainable growth that lasts, let's talk.